Multi-disciplinary creative in NYC • brand strategist • art director • internet dweller
I come up with big ideas for brands + influencers you probably know of.
I also write The Sauce, a weekly column for extremely online entrepreneurs and creators. Subscribe for non-serious takes on marketing in the age of gen z, viral trends, brand insights, social media updates. Occasionally I rant about startup culture and AI.
The Sauce Feed
- Old media is dying (in case you didn't know) October 29, 2024Plus, other updates this week: latest developments in the WordPress drama, TikTok goes all-in on Shops, X changes blocking feature, Bluesky gets a surge of defectorsTaylor Peterson
- Podcasts are growing in cultural capital October 9, 2024Plus, big brands are doing influencer marketing for the first time, ChatGPT’s new Canvas feature, drama at WordPress, new Gen Z updates for Facebook and more.Taylor Peterson
- The big catchup: LinkedIn becoming TikTok, Zuck's glowup, another OpenAI exodus October 1, 2024Other stuff in this week's newsletter: New features on TikTok, Bluesky gets videos, YouTube’s AI insights for creators, Gen Z's bizarre humor.Taylor Peterson
- Entering late stage social media August 31, 2024A cultural shift toward a more chaotic - but also more real - understanding of the world.Taylor Peterson
- The no-frills era of content editing August 24, 2024Plus, who *really* owns 𝕏, more political internet drama, platform updates on Meta / TikTok / YouTube, and a list of really good links for evening consumption.Taylor Peterson
- The AI bubble and the "rot economy" August 15, 2024Scroll to the end for a hot list of good memes and updates you should know if you're making content on Instagram.Taylor Peterson
- Elon's ad war, fake news, and ripples in the creator economy August 8, 2024Other stuff in this week's newsletter: Why blaming 𝕏 isn't helpful, OpenAI's leadership collapse, a new AI image model, and some memes.Taylor Peterson